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Summary of Geoffrey Moore s Crossing the Chasm by Milkyway Media Book PDF Summary

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, 3rd edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new products at different points during their development. Purchase this in-depth summary to learn more.

Detail Book of Summary of Geoffrey Moore s Crossing the Chasm by Milkyway Media PDF

Summary of Geoffrey Moore   s Crossing the Chasm by Milkyway Media
  • Author : Milkyway Media
  • Release : 31 August 2018
  • Publisher : Milkyway Media
  • ISBN : 978186723xxxx
  • Genre : Study Aids
  • Total Page : 15 pages
  • Language : English
  • PDF File Size : 15,9 Mb

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