Strategic Pharmaceutical Marketing Management in Growth Markets is popular PDF and ePub book, written by Mithun Nandy in 2023-05-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Pharmaceutical Marketing Management in Growth Markets can be Read Online from any device for your convenience.
Strategic Pharmaceutical Marketing Management in Growth Markets Book PDF Summary
India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.
Detail Book of Strategic Pharmaceutical Marketing Management in Growth Markets PDF
- Author : Mithun Nandy
- Release : 09 May 2023
- Publisher : Taylor & Francis
- ISBN : 9781000875287
- Genre : Business & Economics
- Total Page : 210 pages
- Language : English
- PDF File Size : 16,5 Mb
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