Pharmaceutical Marketing in India is popular PDF and ePub book, written by Subba Rao Chaganti in 2006, it is a fantastic choice for those who relish reading online the Indien genre. Let's immerse ourselves in this engaging Indien book by exploring the summary and details provided below. Remember, Pharmaceutical Marketing in India can be Read Online from any device for your convenience.
Pharmaceutical Marketing in India Book PDF Summary
The book integrates marketing concepts with the uniqueness of the pharmaceutical marketplace in a refreshingly simple, direct and reader-friendly style. Comprehensive in its coverage and versatile in its treatment, the book assesses the Pharmaceutical Industry in the Indian context in an international perspective. The focus of the book is clearly and sharply on practice, application and hands-on experience. Providing experiential insights are the seventy one case studies discussed throughout the book showing how some companies have successfully applied the enduring, innovative marketing concepts and reaped rich dividends and some others have paid dearly for not exploiting the dormant opportunities lying at their doorsteps.
Detail Book of Pharmaceutical Marketing in India PDF
- Author : Subba Rao Chaganti
- Release : 29 September 2024
- Publisher : Excel Books India
- ISBN : 8174464077
- Genre : Indien
- Total Page : 428 pages
- Language : English
- PDF File Size : 14,5 Mb
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