Strategic Marketing in Tourism Services is popular PDF and ePub book, written by Rodoula H. Tsiotsou in 2012-05-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Marketing in Tourism Services can be Read Online from any device for your convenience.
Strategic Marketing in Tourism Services Book PDF Summary
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Detail Book of Strategic Marketing in Tourism Services PDF
- Author : Rodoula H. Tsiotsou
- Release : 10 May 2012
- Publisher : Emerald Group Publishing
- ISBN : 9781780520704
- Genre : Business & Economics
- Total Page : 418 pages
- Language : English
- PDF File Size : 15,5 Mb
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