Strategic Challenges for the Base of the Pyramid is popular PDF and ePub book, written by Patrick A.M. Vermeulen in 2014-10-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Challenges for the Base of the Pyramid can be Read Online from any device for your convenience.

Strategic Challenges for the Base of the Pyramid Book PDF Summary

Managers of multinational corporations are now looking towards low-income markets for their potential for generating large profits. Serving such markets and developing products for them requires a fundamentally different approach of doing business and

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Strategic Challenges for the Base of the Pyramid
  • Author : Patrick A.M. Vermeulen
  • Release : 31 October 2014
  • Publisher : Edward Elgar Publishing
  • ISBN : 9781783472475
  • Genre : Business & Economics
  • Total Page : 172 pages
  • Language : English
  • PDF File Size : 18,9 Mb

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