Storytelling in Marketing and Brand Communications is popular PDF and ePub book, written by S. M. A. Moin in 2024, it is a fantastic choice for those who relish reading online the Branding (Marketing) genre. Let's immerse ourselves in this engaging Branding (Marketing) book by exploring the summary and details provided below. Remember, Storytelling in Marketing and Brand Communications can be Read Online from any device for your convenience.
Storytelling in Marketing and Brand Communications Book PDF Summary
"Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications. Ancient people gathered around fires to bond and tell stories, passing wisdom from generation to generation. Likewise, we tell stories through social media platforms that transcend time and space. Moreover, digital storytelling in multiple forms and formats has transformed marketing, ushering in an era of a creative renaissance by infusing the imagination of human minds with the power of technology. In this context, the book positions brand storytelling as an artistic science, evolving in the content creators' playground that fosters brand-consumer conversation and co-creation. Although the future of storytelling is mysterious, the author argues that human minds will continue to dominate machines, creating marketing magic at the intersection of narrative art and technological science. With a balance of theories and practice, including conceptual models, tools and techniques, this book offers valuable insights, allowing researchers, academics as well as astute marketing practitioners and students, to follow how the art of storytelling, empowered by science and technology, is transforming the discourse of brand communications in the imagination age"--
Detail Book of Storytelling in Marketing and Brand Communications PDF
- Author : S. M. A. Moin
- Release : 28 September 2024
- Publisher : Unknown
- ISBN : 103268948X
- Genre : Branding (Marketing)
- Total Page : 0 pages
- Language : English
- PDF File Size : 13,5 Mb
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