Smart and Sustainable Interactive Marketing is popular PDF and ePub book, written by Irani, Hamid Reza in 2024-01-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Smart and Sustainable Interactive Marketing can be Read Online from any device for your convenience.
Smart and Sustainable Interactive Marketing Book PDF Summary
In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.
Detail Book of Smart and Sustainable Interactive Marketing PDF
- Author : Irani, Hamid Reza
- Release : 22 January 2024
- Publisher : IGI Global
- ISBN : 9798369313404
- Genre : Business & Economics
- Total Page : 335 pages
- Language : English
- PDF File Size : 10,9 Mb
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