Segmentation Revenue Management and Pricing Analytics is popular PDF and ePub book, written by Tudor Bodea in 2014-03-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Segmentation Revenue Management and Pricing Analytics can be Read Online from any device for your convenience.
Segmentation Revenue Management and Pricing Analytics Book PDF Summary
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits. This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.
Detail Book of Segmentation Revenue Management and Pricing Analytics PDF
- Author : Tudor Bodea
- Release : 21 March 2014
- Publisher : Routledge
- ISBN : 9781136624841
- Genre : Business & Economics
- Total Page : 267 pages
- Language : English
- PDF File Size : 20,7 Mb
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