Essentials of Pricing Analytics is popular PDF and ePub book, written by Erik Haugom in 2020-11-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Essentials of Pricing Analytics can be Read Online from any device for your convenience.
Essentials of Pricing Analytics Book PDF Summary
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations. This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits. Online resources for instructors include Excel templates and PowerPoint slides for each chapter.
Detail Book of Essentials of Pricing Analytics PDF
- Author : Erik Haugom
- Release : 29 November 2020
- Publisher : Routledge
- ISBN : 9781000228083
- Genre : Business & Economics
- Total Page : 310 pages
- Language : English
- PDF File Size : 10,7 Mb
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