Routledge Handbook of Football Marketing is popular PDF and ePub book, written by Nicolas Chanavat in 2017-03-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Routledge Handbook of Football Marketing can be Read Online from any device for your convenience.
Routledge Handbook of Football Marketing Book PDF Summary
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.
Detail Book of Routledge Handbook of Football Marketing PDF
- Author : Nicolas Chanavat
- Release : 27 March 2017
- Publisher : Taylor & Francis
- ISBN : 9781351972369
- Genre : Business & Economics
- Total Page : 465 pages
- Language : English
- PDF File Size : 17,6 Mb
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