Rivalry and Group Behavior Among Consumers and Brands is popular PDF and ePub book, written by Cody T. Havard in 2021, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Rivalry and Group Behavior Among Consumers and Brands can be Read Online from any device for your convenience.
Rivalry and Group Behavior Among Consumers and Brands Book PDF Summary
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport with areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups. Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior. Cody T. Havard, Ph.D. is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer/host of the Being a Fan of Disney Podcast with Cody T. Havard, Ph.D. Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society.
Detail Book of Rivalry and Group Behavior Among Consumers and Brands PDF
- Author : Cody T. Havard
- Release : 16 June 2024
- Publisher : Unknown
- ISBN : 3030852466
- Genre : Uncategoriezed
- Total Page : 0 pages
- Language : English
- PDF File Size : 15,9 Mb
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