Handbook of Research on the Impact of Fandom in Society and Consumerism is popular PDF and ePub book, written by Wang, Cheng Lu in 2019-10-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on the Impact of Fandom in Society and Consumerism can be Read Online from any device for your convenience.
Handbook of Research on the Impact of Fandom in Society and Consumerism Book PDF Summary
Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Detail Book of Handbook of Research on the Impact of Fandom in Society and Consumerism PDF
- Author : Wang, Cheng Lu
- Release : 25 October 2019
- Publisher : IGI Global
- ISBN : 9781799810490
- Genre : Business & Economics
- Total Page : 605 pages
- Language : English
- PDF File Size : 13,5 Mb
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