Review of Marketing Research is popular PDF and ePub book, written by Naresh K. Malhotra in 2013-06-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Review of Marketing Research can be Read Online from any device for your convenience.
Review of Marketing Research Book PDF Summary
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.
Detail Book of Review of Marketing Research PDF
- Author : Naresh K. Malhotra
- Release : 26 June 2013
- Publisher : Emerald Group Publishing
- ISBN : 9781781907610
- Genre : Business & Economics
- Total Page : 306 pages
- Language : English
- PDF File Size : 12,6 Mb
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