Research Perspectives on Social Media Influencers and Brand Communication is popular PDF and ePub book, written by Brandi Watkins in 2020-11-12, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Research Perspectives on Social Media Influencers and Brand Communication can be Read Online from any device for your convenience.
Research Perspectives on Social Media Influencers and Brand Communication Book PDF Summary
Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.
Detail Book of Research Perspectives on Social Media Influencers and Brand Communication PDF
- Author : Brandi Watkins
- Release : 12 November 2020
- Publisher : Rowman & Littlefield
- ISBN : 9781793613622
- Genre : Social Science
- Total Page : 209 pages
- Language : English
- PDF File Size : 9,9 Mb
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