Research Companion to Language and Country Branding is popular PDF and ePub book, written by Irene Theodoropoulou in 2020-11-16, it is a fantastic choice for those who relish reading online the Foreign Language Study genre. Let's immerse ourselves in this engaging Foreign Language Study book by exploring the summary and details provided below. Remember, Research Companion to Language and Country Branding can be Read Online from any device for your convenience.
Research Companion to Language and Country Branding Book PDF Summary
Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.
Detail Book of Research Companion to Language and Country Branding PDF
- Author : Irene Theodoropoulou
- Release : 16 November 2020
- Publisher : Routledge
- ISBN : 9781000214406
- Genre : Foreign Language Study
- Total Page : 399 pages
- Language : English
- PDF File Size : 11,8 Mb
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