Relationship Marketing in Professional Services is popular PDF and ePub book, written by Aino Halinen in 2012-11-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Relationship Marketing in Professional Services can be Read Online from any device for your convenience.
Relationship Marketing in Professional Services Book PDF Summary
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Detail Book of Relationship Marketing in Professional Services PDF
- Author : Aino Halinen
- Release : 12 November 2012
- Publisher : Routledge
- ISBN : 9781134758135
- Genre : Business & Economics
- Total Page : 400 pages
- Language : English
- PDF File Size : 19,7 Mb
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