The Impact of Culture on Relationship Marketing in International Services is popular PDF and ePub book, written by Jan Hendrik Schumann in 2009-09-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Impact of Culture on Relationship Marketing in International Services can be Read Online from any device for your convenience.
The Impact of Culture on Relationship Marketing in International Services Book PDF Summary
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.
Detail Book of The Impact of Culture on Relationship Marketing in International Services PDF
- Author : Jan Hendrik Schumann
- Release : 24 September 2009
- Publisher : Gabler Verlag
- ISBN : 3834920185
- Genre : Business & Economics
- Total Page : 265 pages
- Language : English
- PDF File Size : 17,6 Mb
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