Relationship Marketing in Franchising and Retailing is popular PDF and ePub book, written by Park Thaichon in 2023-03-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Relationship Marketing in Franchising and Retailing can be Read Online from any device for your convenience.
Relationship Marketing in Franchising and Retailing Book PDF Summary
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction. This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
Detail Book of Relationship Marketing in Franchising and Retailing PDF
- Author : Park Thaichon
- Release : 31 March 2023
- Publisher : Taylor & Francis
- ISBN : 9781000847840
- Genre : Business & Economics
- Total Page : 162 pages
- Language : English
- PDF File Size : 18,6 Mb
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