Reconnecting Marketing to Markets is popular PDF and ePub book, written by Luis Araujo in 2010-12-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Reconnecting Marketing to Markets can be Read Online from any device for your convenience.
Reconnecting Marketing to Markets Book PDF Summary
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
Detail Book of Reconnecting Marketing to Markets PDF
- Author : Luis Araujo
- Release : 09 December 2010
- Publisher : OUP Oxford
- ISBN : 9780191501449
- Genre : Business & Economics
- Total Page : 296 pages
- Language : English
- PDF File Size : 11,7 Mb
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