Marketing Due Diligence is popular PDF and ePub book, written by Malcolm McDonald in 2007-01-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Due Diligence can be Read Online from any device for your convenience.
Marketing Due Diligence Book PDF Summary
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions- • Does the promised market exist? • Will the strategy deliver the market share promised? • Will the market share create shareholder value? This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern business Surely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added? * Connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing shareholder value * Systematic and practical approach useful for both practitioners and students * New paperback edition
Detail Book of Marketing Due Diligence PDF
- Author : Malcolm McDonald
- Release : 08 January 2007
- Publisher : Elsevier
- ISBN : 9780080469560
- Genre : Business & Economics
- Total Page : 257 pages
- Language : English
- PDF File Size : 17,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Marketing Due Diligence by Malcolm McDonald, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.