Planning and Managing Public Relations Campaigns is popular PDF and ePub book, written by Anne Gregory in 2010-06-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Planning and Managing Public Relations Campaigns can be Read Online from any device for your convenience.
Planning and Managing Public Relations Campaigns Book PDF Summary
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
Detail Book of Planning and Managing Public Relations Campaigns PDF
- Author : Anne Gregory
- Release : 03 June 2010
- Publisher : Kogan Page Publishers
- ISBN : 9780749459284
- Genre : Business & Economics
- Total Page : 200 pages
- Language : English
- PDF File Size : 10,7 Mb
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