Planning and Managing Public Relations Campaigns is popular PDF and ePub book, written by Anne Gregory in 2015-12-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Planning and Managing Public Relations Campaigns can be Read Online from any device for your convenience.
Planning and Managing Public Relations Campaigns Book PDF Summary
Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.
Detail Book of Planning and Managing Public Relations Campaigns PDF
- Author : Anne Gregory
- Release : 03 December 2015
- Publisher : Kogan Page Publishers
- ISBN : 9780749468743
- Genre : Business & Economics
- Total Page : 224 pages
- Language : English
- PDF File Size : 13,8 Mb
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