Principles of Marketing Engineering and Analytics 3rd Edition is popular PDF and ePub book, written by Gary L. Lilien in 2017-04-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Principles of Marketing Engineering and Analytics 3rd Edition can be Read Online from any device for your convenience.
Principles of Marketing Engineering and Analytics 3rd Edition Book PDF Summary
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **
Detail Book of Principles of Marketing Engineering and Analytics 3rd Edition PDF
- Author : Gary L. Lilien
- Release : 17 April 2017
- Publisher : DecisionPro
- ISBN : 9780985764838
- Genre : Business & Economics
- Total Page : 328 pages
- Language : English
- PDF File Size : 17,6 Mb
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