Digital Marketing Strategy is popular PDF and ePub book, written by Simon Kingsnorth in 2016-05-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digital Marketing Strategy can be Read Online from any device for your convenience.
Digital Marketing Strategy Book PDF Summary
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Detail Book of Digital Marketing Strategy PDF
- Author : Simon Kingsnorth
- Release : 03 May 2016
- Publisher : Kogan Page Publishers
- ISBN : 9780749474713
- Genre : Business & Economics
- Total Page : 344 pages
- Language : English
- PDF File Size : 19,7 Mb
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