Positioning and Branding Tourism Destinations for Global Competitiveness is popular PDF and ePub book, written by Hashim, Rahmat in 2019-01-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Positioning and Branding Tourism Destinations for Global Competitiveness can be Read Online from any device for your convenience.
Positioning and Branding Tourism Destinations for Global Competitiveness Book PDF Summary
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Detail Book of Positioning and Branding Tourism Destinations for Global Competitiveness PDF
- Author : Hashim, Rahmat
- Release : 18 January 2019
- Publisher : IGI Global
- ISBN : 9781522572541
- Genre : Business & Economics
- Total Page : 332 pages
- Language : English
- PDF File Size : 7,5 Mb
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