Planning Market Research is popular PDF and ePub book, written by Richard Skiba in 2024-08-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Planning Market Research can be Read Online from any device for your convenience.
Planning Market Research Book PDF Summary
This book provides a comprehensive guide to planning market research, covering the essential skills and knowledge required to identify market research needs, define objectives, select appropriate data gathering methods, and develop a market research plan. It delves into key topics such as the role of market research in enterprise operations, the contribution of research to business activities, and the analysis of enterprise planning and performance documentation to determine research needs. Additionally, it outlines the process of consulting with relevant personnel to draft, review, and finalize research objectives, as well as identifying and evaluating suitable data sources and gathering methods. The book also addresses the practical aspects of market research, including estimating resources and timelines, assessing the feasibility of research projects, and preparing a market research plan for approval. It is well-suited to professionals involved in business planning, marketing, or research roles, as well as students or academics studying market research methodologies. The detailed step-by-step approach makes it a valuable resource for anyone responsible for conducting or overseeing market research projects, ensuring they gather relevant and useful information to inform business decisions.
Detail Book of Planning Market Research PDF
- Author : Richard Skiba
- Release : 27 August 2024
- Publisher : After Midnight Publishing
- ISBN : 9781763696402
- Genre : Business & Economics
- Total Page : 274 pages
- Language : English
- PDF File Size : 9,9 Mb
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