Strategic Marketing Planning is popular PDF and ePub book, written by Richard M.S. Wilson in 2010-05-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Marketing Planning can be Read Online from any device for your convenience.
Strategic Marketing Planning Book PDF Summary
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
Detail Book of Strategic Marketing Planning PDF
- Author : Richard M.S. Wilson
- Release : 04 May 2010
- Publisher : Routledge
- ISBN : 9781136435249
- Genre : Business & Economics
- Total Page : 552 pages
- Language : English
- PDF File Size : 19,7 Mb
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