Marketing Plans for Services is popular PDF and ePub book, written by Malcolm McDonald in 2011-09-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Plans for Services can be Read Online from any device for your convenience.
Marketing Plans for Services Book PDF Summary
"The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. "--Publisher.
Detail Book of Marketing Plans for Services PDF
- Author : Malcolm McDonald
- Release : 26 September 2011
- Publisher : John Wiley & Sons
- ISBN : 9780470979099
- Genre : Business & Economics
- Total Page : 513 pages
- Language : English
- PDF File Size : 7,6 Mb
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