Performance Excellence in Marketing Sales and Pricing is popular PDF and ePub book, written by Marc Helmold in 2022-09-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Performance Excellence in Marketing Sales and Pricing can be Read Online from any device for your convenience.
Performance Excellence in Marketing Sales and Pricing Book PDF Summary
The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
Detail Book of Performance Excellence in Marketing Sales and Pricing PDF
- Author : Marc Helmold
- Release : 06 September 2022
- Publisher : Springer Nature
- ISBN : 9783031100970
- Genre : Business & Economics
- Total Page : 286 pages
- Language : English
- PDF File Size : 12,6 Mb
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