An Investor s Perspective on Marketing Excellence is popular PDF and ePub book, written by Dominik Kemsa in 2018-12-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, An Investor s Perspective on Marketing Excellence can be Read Online from any device for your convenience.
An Investor s Perspective on Marketing Excellence Book PDF Summary
Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.
Detail Book of An Investor s Perspective on Marketing Excellence PDF
- Author : Dominik Kemsa
- Release : 18 December 2018
- Publisher : Springer
- ISBN : 9783658247041
- Genre : Business & Economics
- Total Page : 125 pages
- Language : English
- PDF File Size : 12,9 Mb
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