Online Growth Options for Retailers is popular PDF and ePub book, written by Matthias Schu in 2017-05-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Online Growth Options for Retailers can be Read Online from any device for your convenience.
Online Growth Options for Retailers Book PDF Summary
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
Detail Book of Online Growth Options for Retailers PDF
- Author : Matthias Schu
- Release : 09 May 2017
- Publisher : Springer
- ISBN : 9783658182151
- Genre : Business & Economics
- Total Page : 147 pages
- Language : English
- PDF File Size : 17,8 Mb
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