Nostalgia Marketing is popular PDF and ePub book, written by Marco Pichierri in 2023-03-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Nostalgia Marketing can be Read Online from any device for your convenience.

Nostalgia Marketing Book PDF Summary

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.

Detail Book of Nostalgia Marketing PDF

Nostalgia Marketing
  • Author : Marco Pichierri
  • Release : 11 March 2023
  • Publisher : Springer Nature
  • ISBN : 9783031209147
  • Genre : Business & Economics
  • Total Page : 166 pages
  • Language : English
  • PDF File Size : 18,5 Mb

If you're still pondering over how to secure a PDF or EPUB version of the book Nostalgia Marketing by Marco Pichierri, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.

Get Book

Nostalgia Marketing

Nostalgia Marketing Author : Marco Pichierri
Publisher : Springer Nature
File Size : 33,9 Mb
Get Book
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer beh...

Digital Marketing Fundamentals

Digital Marketing Fundamentals Author : Greg Jarboe,Matt Bailey,Michael Stebbins
Publisher : John Wiley & Sons
File Size : 54,9 Mb
Get Book
Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying o...

Intimations of Nostalgia

Intimations of Nostalgia Author : Hviid Jacobsen, Michael
Publisher : Policy Press
File Size : 19,8 Mb
Get Book
Nostalgia, a complex and multi-layered emotion, has gained interest since the turn of the century in...

Nostalgia

Nostalgia Author : Agnes Arnold-Forster
Publisher : Pan Macmillan
File Size : 7,9 Mb
Get Book
'Absorbing' - Guardian 'Arnold-Forster is a shrewd critic and delightful guide . . . She carries wei...

The Soundtrack Album

The Soundtrack Album Author : Paul N. Reinsch,Laurel Westrup
Publisher : Routledge
File Size : 12,7 Mb
Get Book
The Soundtrack Album: Listening to Media offers the first sustained exploration of the soundtrack al...

Mixtape Nostalgia

Mixtape Nostalgia Author : Jehnie I. Burns
Publisher : Rowman & Littlefield
File Size : 36,7 Mb
Get Book
Mixtape Nostalgia: Culture, Memory, and Representation tells the story of the mixtape from its histo...

Cyber Security Intelligence and Analytics

Cyber Security Intelligence and Analytics Author : Zheng Xu,Reza M. Parizi,Octavio Loyola-González,Xiaolu Zhang
Publisher : Springer Nature
File Size : 54,5 Mb
Get Book
This book presents the outcomes of the 2021 International Conference on Cyber Security Intelligence ...

Foreverism

Foreverism Author : Grafton Tanner
Publisher : John Wiley & Sons
File Size : 30,5 Mb
Get Book
What do cinematic “universes,” cloud archiving, and voice cloning have in common? They’re in t...