Nostalgia Marketing is popular PDF and ePub book, written by Marco Pichierri in 2023-03-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Nostalgia Marketing can be Read Online from any device for your convenience.
Nostalgia Marketing Book PDF Summary
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.
Detail Book of Nostalgia Marketing PDF
- Author : Marco Pichierri
- Release : 11 March 2023
- Publisher : Springer Nature
- ISBN : 9783031209147
- Genre : Business & Economics
- Total Page : 166 pages
- Language : English
- PDF File Size : 16,7 Mb
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