Nation Branding in Modern History is popular PDF and ePub book, written by Carolin Viktorin in 2018-08-24, it is a fantastic choice for those who relish reading online the History genre. Let's immerse ourselves in this engaging History book by exploring the summary and details provided below. Remember, Nation Branding in Modern History can be Read Online from any device for your convenience.
Nation Branding in Modern History Book PDF Summary
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
Detail Book of Nation Branding in Modern History PDF
- Author : Carolin Viktorin
- Release : 24 August 2018
- Publisher : Berghahn Books
- ISBN : 9781785339240
- Genre : History
- Total Page : 300 pages
- Language : English
- PDF File Size : 13,8 Mb
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