Media Promotion Marketing for Broadcasting Cable the Internet is popular PDF and ePub book, written by Susan Tyler Eastman in 2012-11-12, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Media Promotion Marketing for Broadcasting Cable the Internet can be Read Online from any device for your convenience.
Media Promotion Marketing for Broadcasting Cable the Internet Book PDF Summary
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Detail Book of Media Promotion Marketing for Broadcasting Cable the Internet PDF
- Author : Susan Tyler Eastman
- Release : 12 November 2012
- Publisher : Taylor & Francis
- ISBN : 9781136024818
- Genre : Language Arts & Disciplines
- Total Page : 352 pages
- Language : English
- PDF File Size : 7,7 Mb
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