Mass Moralizing is popular PDF and ePub book, written by Phil Hopkins in 2015-04-02, it is a fantastic choice for those who relish reading online the Philosophy genre. Let's immerse ourselves in this engaging Philosophy book by exploring the summary and details provided below. Remember, Mass Moralizing can be Read Online from any device for your convenience.
Mass Moralizing Book PDF Summary
Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product’s qualities or features. Phil Hopkins explores these narratives’ influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.
Detail Book of Mass Moralizing PDF
- Author : Phil Hopkins
- Release : 02 April 2015
- Publisher : Lexington Books
- ISBN : 9780739188521
- Genre : Philosophy
- Total Page : 259 pages
- Language : English
- PDF File Size : 20,7 Mb
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