Reality In Advertising is popular PDF and ePub book, written by Rosser Reeves in 2017-06-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Reality In Advertising can be Read Online from any device for your convenience.
Reality In Advertising Book PDF Summary
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Detail Book of Reality In Advertising PDF
- Author : Rosser Reeves
- Release : 09 June 2017
- Publisher : Lulu.com
- ISBN : 9781387028047
- Genre : Business & Economics
- Total Page : 123 pages
- Language : English
- PDF File Size : 12,6 Mb
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