Qualitative Marketing Research is popular PDF and ePub book, written by Dominika Maison in 2018-09-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Qualitative Marketing Research can be Read Online from any device for your convenience.
Qualitative Marketing Research Book PDF Summary
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Detail Book of Qualitative Marketing Research PDF
- Author : Dominika Maison
- Release : 24 September 2018
- Publisher : Routledge
- ISBN : 9780429883385
- Genre : Business & Economics
- Total Page : 516 pages
- Language : English
- PDF File Size : 19,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Qualitative Marketing Research by Dominika Maison, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.