Marketing Myopia is popular PDF and ePub book, written by Theodore Levitt in 2008, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Myopia can be Read Online from any device for your convenience.
Marketing Myopia Book PDF Summary
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
Detail Book of Marketing Myopia PDF
- Author : Theodore Levitt
- Release : 01 October 2024
- Publisher : Harvard Business Press
- ISBN : 9781422126011
- Genre : Business & Economics
- Total Page : 99 pages
- Language : English
- PDF File Size : 7,7 Mb
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