Marketing as a Business Discipline is popular PDF and ePub book, written by Alexander Chernev in 2024-06-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing as a Business Discipline can be Read Online from any device for your convenience.
Marketing as a Business Discipline Book PDF Summary
Marketing is both art and science. It is an intuitive skill and a set of principles soundly grounded in logic and academic scholarship. It reflects the individual experiences of companies across different industries, as well as a set of common principles that stem from these individual experiences and span companies and industries. Building on this view of marketing, this note addresses the essence of marketing as a business discipline, focusing on its role as a value-creator and the growth engine of an organization. The discussion of marketing as a business discipline is complemented by an in-depth overview of three additional topics: The historic role of the marketing function in business management, the marketing myopia phenomenon, and the role of frameworks in marketing management. This note is an excerpt (Chapter 1) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Detail Book of Marketing as a Business Discipline PDF
- Author : Alexander Chernev
- Release : 28 June 2024
- Publisher : Cerebellum Press
- ISBN : 978186723xxxx
- Genre : Business & Economics
- Total Page : 44 pages
- Language : English
- PDF File Size : 21,8 Mb
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