HBR s 10 Must Reads on Strategic Marketing with featured article Marketing Myopia by Theodore Levitt is popular PDF and ePub book, written by Harvard Business Review in 2013-03-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, HBR s 10 Must Reads on Strategic Marketing with featured article Marketing Myopia by Theodore Levitt can be Read Online from any device for your convenience.
HBR s 10 Must Reads on Strategic Marketing with featured article Marketing Myopia by Theodore Levitt Book PDF Summary
Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in Create products that perform the jobs people need to get done Get a bird’s-eye view of your brand’s strengths and weaknesses Tap a market that’s larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing
Detail Book of HBR s 10 Must Reads on Strategic Marketing with featured article Marketing Myopia by Theodore Levitt PDF
- Author : Harvard Business Review
- Release : 12 March 2013
- Publisher : Harvard Business Review Press
- ISBN : 9781422191521
- Genre : Business & Economics
- Total Page : 217 pages
- Language : English
- PDF File Size : 10,9 Mb
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