Marketing in the Dark is popular PDF and ePub book, written by Jonathan Hill in 2018-12-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing in the Dark can be Read Online from any device for your convenience.
Marketing in the Dark Book PDF Summary
The communication techniques used by people and organisations have changed beyond recognition in barely two decades. For many, it is difficult to imagine a world without the internet, social media and smartphones. As a result, marketers have been presented with a profusion of technology to target customers. This research study looks at the markedly different communications landscape in developing nations, where multinationals cannot assume the availability of modern-day marketing communications tools, basic infrastructure, or that consumers are literate. Marketing in the Dark examines the methods used to reach consumers in the world’s “media dark regions” with an emphasis on Unilever’s Project Shakti in India.
Detail Book of Marketing in the Dark PDF
- Author : Jonathan Hill
- Release : 17 December 2018
- Publisher : Partridge Publishing Singapore
- ISBN : 9781482882070
- Genre : Business & Economics
- Total Page : 170 pages
- Language : English
- PDF File Size : 20,9 Mb
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