The Dark Side of Personalization Online Privacy Concerns influence Customer Behavior is popular PDF and ePub book, written by Jörg Ziesak in 2013-06-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Dark Side of Personalization Online Privacy Concerns influence Customer Behavior can be Read Online from any device for your convenience.
The Dark Side of Personalization Online Privacy Concerns influence Customer Behavior Book PDF Summary
''Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent examples of media headlines that deal with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization which is targeting products and services to individual customers, and constitutes a key element of an interactive marketing strategy. In order to accurately estimate the needs and wants of customers, it is necessary to gather a significant amount of information. Privacy concerns may arise when personal information about customers is gathered. If this arises, personalization can backfire by making clients reluctant to use the service or - even worse - developing a negative attitude towards the company. A recent survey by Opera Software (2011) found that Americans fear online privacy violations more than job losses or declaring personal bankruptcy. This had induced politicians to introduce regulations and laws that address online privacy that safeguards consumers against online monitoring, and intrusion into confidential user information. However, privacy online remains a complicated issue for both, managers and politicians for new personalization technology emerges at a much faster pace than political regulations and guidelines. This is the first study that establishes a link between different types of data collection, data usage, and concerns for information privacy. It also analyses the impact of privacy concerns on value, risk and usability perception of personalization, and the users’ willingness to transact with the website. Further, it develops a conceptual framework, and tests it by collecting responses to a questionnaire from an online-crowdsourcing sample of Amazon Mechanical Turk.
Detail Book of The Dark Side of Personalization Online Privacy Concerns influence Customer Behavior PDF
- Author : Jörg Ziesak
- Release : 01 June 2013
- Publisher : Anchor Academic Publishing (aap_verlag)
- ISBN : 9783954895618
- Genre : Business & Economics
- Total Page : 60 pages
- Language : English
- PDF File Size : 13,8 Mb
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