Marketing Identities is popular PDF and ePub book, written by David A. Brenner in 2018-02-05, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Marketing Identities can be Read Online from any device for your convenience.
Marketing Identities Book PDF Summary
A study of the first Jewish magazine to explore ethnic identity in early twentieth-century Germany. Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.
Detail Book of Marketing Identities PDF
- Author : David A. Brenner
- Release : 05 February 2018
- Publisher : Wayne State University Press
- ISBN : 9780814345184
- Genre : Social Science
- Total Page : 258 pages
- Language : English
- PDF File Size : 21,8 Mb
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