Marketing for Special and Academic Libraries is popular PDF and ePub book, written by Valerie S. Gordon in 2016-03-15, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Marketing for Special and Academic Libraries can be Read Online from any device for your convenience.
Marketing for Special and Academic Libraries Book PDF Summary
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
Detail Book of Marketing for Special and Academic Libraries PDF
- Author : Valerie S. Gordon
- Release : 15 March 2016
- Publisher : Rowman & Littlefield
- ISBN : 9781442262713
- Genre : Language Arts & Disciplines
- Total Page : 178 pages
- Language : English
- PDF File Size : 19,5 Mb
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