Marketing for Cultural Organizations is popular PDF and ePub book, written by Bonita M. Kolb in 2013-07-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing for Cultural Organizations can be Read Online from any device for your convenience.
Marketing for Cultural Organizations Book PDF Summary
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.
Detail Book of Marketing for Cultural Organizations PDF
- Author : Bonita M. Kolb
- Release : 18 July 2013
- Publisher : Routledge
- ISBN : 9781136239533
- Genre : Business & Economics
- Total Page : 202 pages
- Language : English
- PDF File Size : 11,6 Mb
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