Marketing Fashion Third Edition is popular PDF and ePub book, written by Harriet Posner in 2024-08-01, it is a fantastic choice for those who relish reading online the Design genre. Let's immerse ourselves in this engaging Design book by exploring the summary and details provided below. Remember, Marketing Fashion Third Edition can be Read Online from any device for your convenience.
Marketing Fashion Third Edition Book PDF Summary
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters: Marketing Theory The Fashion Market Research & Planning Understanding the Customer Branding Promotion
Detail Book of Marketing Fashion Third Edition PDF
- Author : Harriet Posner
- Release : 01 August 2024
- Publisher : Laurence King Publishing
- ISBN : 9781529420333
- Genre : Design
- Total Page : 487 pages
- Language : English
- PDF File Size : 18,9 Mb
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