Fashion Brand Stories is popular PDF and ePub book, written by Joseph H. Hancock in 2022-10-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Fashion Brand Stories can be Read Online from any device for your convenience.
Fashion Brand Stories Book PDF Summary
Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
Detail Book of Fashion Brand Stories PDF
- Author : Joseph H. Hancock
- Release : 20 October 2022
- Publisher : Bloomsbury Publishing
- ISBN : 9781350135574
- Genre : Business & Economics
- Total Page : 217 pages
- Language : English
- PDF File Size : 12,6 Mb
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