Marketing 3 0 is popular PDF and ePub book, written by Philip Kotler in 2010-03-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing 3 0 can be Read Online from any device for your convenience.
Marketing 3 0 Book PDF Summary
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Detail Book of Marketing 3 0 PDF
- Author : Philip Kotler
- Release : 30 March 2010
- Publisher : John Wiley & Sons
- ISBN : 9780470609798
- Genre : Business & Economics
- Total Page : 212 pages
- Language : English
- PDF File Size : 20,7 Mb
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