Managing Media Firms and Industries is popular PDF and ePub book, written by Gregory Ferrell Lowe in 2015-08-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Managing Media Firms and Industries can be Read Online from any device for your convenience.
Managing Media Firms and Industries Book PDF Summary
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
Detail Book of Managing Media Firms and Industries PDF
- Author : Gregory Ferrell Lowe
- Release : 20 August 2015
- Publisher : Springer
- ISBN : 9783319085159
- Genre : Business & Economics
- Total Page : 379 pages
- Language : English
- PDF File Size : 13,5 Mb
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