Media Corporate Entrepreneurship is popular PDF and ePub book, written by Min Hang in 2016-10-06, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Media Corporate Entrepreneurship can be Read Online from any device for your convenience.
Media Corporate Entrepreneurship Book PDF Summary
This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business. The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship. This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies.
Detail Book of Media Corporate Entrepreneurship PDF
- Author : Min Hang
- Release : 06 October 2016
- Publisher : Springer
- ISBN : 9789811021220
- Genre : Language Arts & Disciplines
- Total Page : 172 pages
- Language : English
- PDF File Size : 16,7 Mb
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